Presentation is everything in business and if you offer your customers CDs or DVDs either as products in their own right or as part of your marketing, there’s little point unless they are produced professionally.
I’ve produced CDs for two of my businesses. For one, I was acting as a mini duplication company for a client and for another the CD was part of the product. Our options were either to have an external company produce the CDs on CDR and using inkjet printing on the surface for the label or to buy in the equipment to do the same ourselves. We opted for the latter and it was profitable enough.
But next time, I’ll do it differently. Kunaki.com is an online CD/DVD duplication “machine” that allows you to produce small quantities of completely professional CDs and DVDs at a tiny cost. For example, as a test, I had 5 copies of an audio CD produced. They came shrink-wrapped in a jewel case with full colour printed insert and rear insert. The CD face was beautifully printed and the CD itself looked as though it had been stamped rather than burned (can’t believe it was, however). All in all, a lovely result – the cost was around £1.25 per CD. It was only that much because of the shipping.
To use the system you download a piece of software which walks you through the process. You can use your own artwork (this is one area you should NOT scrimp) or provided templates. You get to see how the end result will look from all angles. Then, you put the original CD/DVD into your PC’s disk drive and the software reads it off the disk, compiles it all up with the artwork and uploads it. Once this is done, you can order as many copies as you like. You can even have Kunaki drop ship to Amazon or take payment from your customers on your behalf and ship for you. This works best if you’re based in the US as the shipping costs are lower and I’m not sure whether the integration with Amazon applies to the UK site but still, it’s a fantastically cheap way to get excellent results- especially if you get them to take payment or if you charge a good price for your product.
The biggest problem is that it doesn’t offer quantity discounts – it really is no cheaper (and sometimes it’s actually more expensive) to buy 100 than 10 or even 5. But if you’re selling a CD product for £20, for example, then buying 5 at a time will cost you (including shipping) $3 each (around £1.80 at present) for a completely professional result.
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