First impressions count. Boring, clichéd but true. An amateurish or incomplete website, for example, destroys the credibility of any small business. The same applies to your paper-based communications. We may live in a digital world, but paper’s been around for 4,000 years and it’s likely to remain important for the foreseeable future.
For most small businesses, the day to day production of paperwork is handled in-house and this presents two problems. Firstly, you need to have some understanding of design to come up with a professional look and for this I strongly recommend the Non-Designers Design Book by Robin Williams.
The second problem is translating your design into reality. Most small businesses use Microsoft Word but Word is not up to the job of creating sophisticated layouts. Word’s purpose is to make the job of generating documents quick and efficient. This is fine for reports and letters but if design is a key component of the document then a more sophisticated tool is needed and this is where desktop publishing comes in. [click to continue…]
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