by KevPartner on 21 March, 2010
If you’re a Gmail user you’ll be familiar with the “Sponsored Listings” on the right hand side of the page when you view an email. These are ads supplied by the Google Adwords system and displayed via the “Content Network”.
To have your ads appear here, you need to have a Google Adwords campaign running. If you’re showing ads on the Content Network, you need to select the Networks tab and then find Managed Placements and click Show Details.
Once you’ve done this, click Add Placements, select the Ad Group you want to have show up in Gmail and type mail.google.com into the Add Managed Placements field. That’s it, job done. I recommend isolating your Gmail targeted ads into a separate campaign as you may need to revise your bid price or ad text to suit.
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by KevPartner on 15 March, 2010
Just a quick heads-up for an excellent new Twitter-related service. Sometimes I write tweets quite late at night and I certainly don’t want them being posted at that time. Cotweet was developed to allow multiple authors to create tweets on a single account but what I use it for is delayed tweeting. Although other services also offer this, Cotweet is the simplest to use: simply tell it when you want your tweet sent and it will do it! Tomorrow morning at 10am? No Problem. Cracking.
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by KevPartner on 5 March, 2010
I’ve just been listening to a masterclass (
http://www.thesystemseminar.com/masterclass/dm.html) by internet marketers Ken McCarthy, Bob Bly and Drayton Bird ahead of the 2010 System Seminar. In the course of an hour long phone discussion they covered many important points about the art of Copywriting and Direct Marketing in general.
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by KevPartner on 5 February, 2010
Whilst primarily a piece of blogging software (this site uses it), WordPress is also used for creating fully-featured business websites. Indeed, unless your website is your business (eg ecommerce or web applications) WordPress is likely to be the best way to achieve an effective, professional online presence that you can then easily update and manage.
Installing WordPress is fairly straightforward and you should always install it onto your own domain rather than using the WordPress.org service – it’s a matter of credibility. Once installed, you can then change the look, feel and functionality of your site by adding a “theme”. There are many thousands of free themes whereas Thesis costs $89 (£56) so why would you want to buy a theme rather than use a free one? [click to continue…]
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by KevPartner on 14 September, 2009
Google rolled out its new Adwords Control Panel a few months back and turned off the old interface recently. After a little downtime yesterday, I’ve gone to Adwords to see that my control panel has again changed. A new tab has been added called “Opportunities” (1 on the screenshot )the “Tools” tab removed. [click to continue…]
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