The Microbusiness Entrepreneur
A blog for people with big ideas running 1 or 2 person businesses
From the category archives:
I am becoming progressively more fed up with internet marketing gurus. The hyperbole has become utterly ridiculous, to the extent where I now believe nothing. The most common line I hear now is “I’m sure you’re confused about all the different get rich quick schemes, not sure what to believe. Well, I’m telling you – [...]
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One of the challenges of any business is to find ways of increasing the conversion rate whether that’s the percentage of website visitors who go on to buy or the percentage of people who come into a shop who then buy. The problem is that different businesses will find that different approaches work for their [...]
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Ask most estate agents about marketing and they’ll talk about RightMove.co.uk, advertising in papers and putting up a board outside your house. Of course, they’re talking about the marketing of your house – at least that’s what they’d have you believe. The fact is that a newspaper advert is practically useless when it comes to [...]
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Chris Cardell is a marketing consultant. Four years or so ago I paid a considerable sum to be part of a series of teleseminars aimed at helping improve my business’s profits largely through better marketing. I’m not a massive fan of his particular style which I find somewhat arrogant and a little too smooooth for [...]
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Internet Marketing analysts AdGooroo have released their Search Advertising Report for the first quarter of 2010. Interestingly, it shows that advertising across all three major search engines (Google, Yahoo and Bing) has increased in these three months which is a good indicator that advertisers, at least, are more confident about the future. It’s an interesting, [...]
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Toyota has had a rough time of it lately – entirely its own fault. The business world is replete with examples of companies founded on exceptional quality losing sight of this over the years and compromising the quality in the name of cost cutting. Anyone who’s read or listened to Stephen Covey’s “The 7 Habits [...]
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If you’re a Gmail user you’ll be familiar with the “Sponsored Listings” on the right hand side of the page when you view an email. These are ads supplied by the Google Adwords system and displayed via the “Content Network”. To have your ads appear here, you need to have a Google Adwords campaign running. [...]
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Just a quick heads-up for an excellent new Twitter-related service. Sometimes I write tweets quite late at night and I certainly don’t want them being posted at that time. Cotweet was developed to allow multiple authors to create tweets on a single account but what I use it for is delayed tweeting. Although other services [...]
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I’ve just been listening to a masterclass (http://www.thesystemseminar.com/masterclass/dm.html) by internet marketers Ken McCarthy, Bob Bly and Drayton Bird ahead of the 2010 System Seminar. In the course of an hour long phone discussion they covered many important points about the art of Copywriting and Direct Marketing in general.
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Whilst primarily a piece of blogging software (this site uses it), WordPress is also used for creating fully-featured business websites. Indeed, unless your website is your business (eg ecommerce or web applications) WordPress is likely to be the best way to achieve an effective, professional online presence that you can then easily update and manage. [...]
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Google rolled out its new Adwords Control Panel a few months back and turned off the old interface recently. After a little downtime yesterday, I’ve gone to Adwords to see that my control panel has again changed. A new tab has been added called “Opportunities” (1 on the screenshot )the “Tools” tab removed.
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