From the category archives:

Ethics

The Purple Cow of Estate Agents and Small Businesses – Trust

by KevPartner on 28th April, 2010

Post image for The Purple Cow of Estate Agents and Small Businesses – Trust

Ask most estate agents about marketing and they’ll talk about RightMove.co.uk, advertising in papers and putting up a board outside your house. Of course, they’re talking about the marketing of your house – at least that’s what they’d have you believe. The fact is that a newspaper advert is practically useless when it comes to [...]

{ 2 comments }

When marketing can be just a little TOO clever

by KevPartner on 23rd April, 2010

Image from seo-creative.co.uk

Chris Cardell is a marketing consultant. Four years or so ago I paid a considerable sum to be part of a series of teleseminars aimed at helping improve my business’s profits largely through better marketing. I’m not a massive fan of his particular style which I find somewhat arrogant and a little too smooooth for [...]

{ 1 comment }

Small Business and Social Responsibility: is the bottom line enough?

by KevPartner on 9th April, 2010

Post image for Small Business and Social Responsibility: is the bottom line enough?

I found myself with an hour to kill last night while the wife was in the bath and, for want of any other choice, turned to Channel 4′s “How the Other Half Live“. This series is about contrasting the life stories and lifestyles of people at the top of the financial heap and those at [...]

{ 0 comments }