The Microbusiness Entrepreneur
A blog for people with big ideas running 1 or 2 person businesses
From the category archives:
I am becoming progressively more fed up with internet marketing gurus. The hyperbole has become utterly ridiculous, to the extent where I now believe nothing. The most common line I hear now is “I’m sure you’re confused about all the different get rich quick schemes, not sure what to believe. Well, I’m telling you – [...]
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One of the challenges of any business is to find ways of increasing the conversion rate whether that’s the percentage of website visitors who go on to buy or the percentage of people who come into a shop who then buy. The problem is that different businesses will find that different approaches work for their [...]
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Ask most estate agents about marketing and they’ll talk about RightMove.co.uk, advertising in papers and putting up a board outside your house. Of course, they’re talking about the marketing of your house – at least that’s what they’d have you believe. The fact is that a newspaper advert is practically useless when it comes to [...]
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Chris Cardell is a marketing consultant. Four years or so ago I paid a considerable sum to be part of a series of teleseminars aimed at helping improve my business’s profits largely through better marketing. I’m not a massive fan of his particular style which I find somewhat arrogant and a little too smooooth for [...]
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Internet Marketing analysts AdGooroo have released their Search Advertising Report for the first quarter of 2010. Interestingly, it shows that advertising across all three major search engines (Google, Yahoo and Bing) has increased in these three months which is a good indicator that advertisers, at least, are more confident about the future. It’s an interesting, [...]
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I found myself with an hour to kill last night while the wife was in the bath and, for want of any other choice, turned to Channel 4′s “How the Other Half Live“. This series is about contrasting the life stories and lifestyles of people at the top of the financial heap and those at [...]
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Toyota has had a rough time of it lately – entirely its own fault. The business world is replete with examples of companies founded on exceptional quality losing sight of this over the years and compromising the quality in the name of cost cutting. Anyone who’s read or listened to Stephen Covey’s “The 7 Habits [...]
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Today is Budget day in the UK. This means that our Chancellor, Alistair Darling, will be walking the incredibly difficult path between the economic realism needed in the face of this country’s huge overdraft and the need for his party to be re-elected in a few weeks time. (Incidentally, what a backward country we are [...]
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If you’re a Gmail user you’ll be familiar with the “Sponsored Listings” on the right hand side of the page when you view an email. These are ads supplied by the Google Adwords system and displayed via the “Content Network”. To have your ads appear here, you need to have a Google Adwords campaign running. [...]
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If, like me you get hundreds of emails a day (in my case from 5 main accounts) then you need a way to effectively handle them. Having spent years struggling with keeping most messages in my inbox (which ended up with thousands of entries) I tried “managing” my inbox down to zero in Thunderbird by [...]
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As a business owner, keeping organised is critical especially if, like me, you’re naturally disorganised! I’ve been using Backpack by 37Signals for a number of years and all of my businesses have a separate Backpack account. It’s a very easy to use, fairly free-form organisational tool and I use it largely for keeping track of [...]
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