You wouldn’t expect to be able to sit in a car and drive it without learning first, would you? It’s the same with your small business. You need to go into business with a certain level of education covering how to plan, run and market it otherwise you might make expensive mistakes right from the beginning.
These 6 books are my bang up to date best small business books for all:
1) Purple Cow by Seth Godin: essential to help you find a product or service to market. This book will help you understand why blending in with the crowd is the fast path to obscurity and failure
2) Rework by Jason Fried and David Heinemeier Hansson: published in 2010, this is the book on running a business in the 21st Century. It chimes with much of what I say in Microbusinessentrepreneur.co.uk. It is the anti-Business Link. Again, it will challenge you and you won’t agree with everything but it will radically alter your received perception of how business should be run
3) Free by Chris Anderson: if you’re developing a product, especially if it’s electronic, this is required reading. If you don’t understand the new economy, where Free is the default price, then you won’t know how to make money from it. This is the paradox that the book describes – it also gives you practical ideas of how to profit from a “free” economy.
4) Crush It! By Gary Vaynerchuk: brash loud and occasionally obnoxious, Vaynerchuk is a hugely successful internet entrepreneur. I like the messages in this book and, although I probably wouldn’t go to the extremes he promotes, there’s a lot to learn from his techniques.
5) The 7 Habits of Highly Effective People by Stephen Covey. Hold onto your trousers if you’re British as this is very American in a sugar coated, God fearing way (especially the audio version) but it is good. This was the first personal development product I ever bought and has probably been the most effective. Do you get miserable on a cloudy day? This book is for you.
6) The Power of LESS by Leo Babauta. Chimes a bit with Rework but this book is about how to be more effective in both your personal and professional life by doing LESS. If you feel busy all the time and going nowhere fast, read this.
Use Facebook to Comment on this Post
{ 0 comments }
