by KevPartner on 4th September, 2010
You wouldn’t expect to be able to sit in a car and drive it without learning first, would you? It’s the same with your small business. You need to go into business with a certain level of education covering how to plan, run and market it otherwise you might make expensive mistakes right from the [...]
by KevPartner on 25th July, 2010
This is quite simply the best design book I’ve ever seen. Somehow, Robin manages (with some humour) to tread the difficult line between theory and practice. The book is aimed at designing for print so it’ll help you put together professional and compelling letterheads, business cards, flyers, posters, brochures etc. However the principles she teaches are just [...]
by KevPartner on 11th September, 2009
If you’re thinking of setting up an internet-based business (either an information business or a subscription business), you must read this book. Chris Anderson is the author of The Long Tail, a book that looked at how the low cost of carrying inventory for product-based businesses means that you can derive income from products that [...]